In this Q&A, we learned more about Shiko Beauty Collective’s unique positioning in the US cosmetics and personal care product spaces, the brand’s curation process, emphasis on Japanese beauty principles, and commitment to cultural representation in...
The recent launch of TikTok Shop has opened the platform for beauty brands to engage with consumers through an avenue of e-commerce that affords the opportunity to ‘combine America’s top entertainment program’ with ‘what has the potential to become a...
As a skin care brand focused on developing products for travel enthusiasts, Cotarde experienced exceptional hardship during the COVID-19 pandemic. In this Q&A, we learned how the brand adapted to the changing industry landscape to survive.
In part two of this two-part series, we spoke to Eleonora Mazzilli, Trend Localization & Business Development Director, North America at BEAUTYSTREAMS for her thoughts on current accessibility issues facing the beauty industry and potential ways to...
In part one of this two-part series, CosmeticsDesign interviewed Eleonora Mazzilli, Trend Localization & Business Development Director, North America at BEAUTYSTREAMS for her insights into the platform’s recently released whitepaper on accessible...
As we head towards a new year, we’ve sought out evidence-based insights from industry analysts to get a glimpse into the mind of beauty consumers. Read on to discover what they will want, need and expect from brands and products in the next year.
A recent report from personalized digital brand experience company Revieve revealed that beauty consumers are embracing technology in their shopping experiences, paving the way for innovative new engagement methods with beauty brands and their products.
Amazon and Walmart’s digital storefronts comprise almost half US e-Commerce sales for beauty and personal care products, making it increasingly important that B2B manufacturers and suppliers to these industries understand how to navigate ingredient formulation...
Direct-to-consumer beauty players ruled the waves during the COVID-19 Pandemic, but as consumers flocked back to physical stores after lockdown many players in this category found themselves racing to realign their retail strategies.
The beauty category continues to see growth as consumers seek out ways to give their skin a lift, add some shine to their hair and enhance their nails. But like everything else in health and wellness, there’s no one-size-fits all solution. Not everyone...
Numerous studies show that the oral microbiome impacts our systematic health, which means there may be new opportunities for personal care products designed to improve health and wellness.
A new survey focusing on beauty consumer trends from PowerReviews underscores the importance of securing good online product ratings and reviews, while also pointing to the importance of hitting the right spot with sampling, including finding the right...
A new PowerReviews survey focusing on beauty consumer trends underscores how the spending patterns of some consumers groups are still showing an upward trajectory, despite many household budgets continuing to be squeezed in the last couple of years.
A recent study by DTC ecommerce data company ESW stresses how Millennial and Gen Z consumers are willing to explore international destinations, but will still stop short if the price tag is considered to be too high or a brand is not being truly authentic.
Overall trends in purchasing behavior both on and offline as well as purchasing dynamics indicate healthy growth in the Beauty and Personal Care product categories overall despite the pressure of rising inflation in average product prices.
Trends like ‘category inclusion,’ ‘price accessibility,’ and ‘elimination of ageism in marketing’ are gaining traction in the cosmetics and personal care product industries to better meet consumer needs for more diverse and inclusive product offerings.
In the second part of this series, CosmeticsDesign explores how brand leaders Olowe, Chan, and Lee have navigated the financial stresses of a post-COVID world, embraced the advent of TikTok and social media marketing, and shared their understanding of...
In this two-part series, CosmeticsDesign interviews three Gen Z cosmetics and beauty brand leaders who have built platforms to grow trust, foster inclusivity and value diversity among their target consumer demographic.
Gen Z consumers are a driving force behind rising artificial nail sales, but Millennials and Gen Xers are also bolstering the trend, a recent NIQ report has revealed.
Now available to US beauty consumers, the A’pieu brand looks to expand its targeted audience of Gen Z shoppers through products like the unique Juicy Pang Water Blusher.
Long-lasting products, mood-boosting offerings and engaging experiences are more important than ever as consumers navigate the ongoing cost-of-living crisis globally, says the head of beauty and personal care research at Mintel.
International personal care major Colgate-Palmolive is heavily invested in the digitisation of its business, building out augmented factories, clean data rooms and digital shelf innovation to drive growth globally.
Trending skin care routine adequately addresses the unique needs of a younger consumer demographic, but what does this mean for manufacturers looking to improve targeted marketing efforts?
JCPenney continues to pivot to meet post-pandemic shopping trends, with the retailer already halfway through the rollout of its beauty store-within-a-store concept.
As more beauty consumers shop in brick-and-mortar stores, what are retailers doing to convince people to step away from their smartphones and go IRL again?
Lynda Searby talks the democratization of science, the rise of intimate personal care and ‘tweakments’, and what beauty stores of the future need to look like, with Mintel’s Andrew McDougall.
More than a quarter of Americans live with a disability, but the beauty and personal care industry's focus on creating products for these consumers is scant, according to Mintel.
Daily-use products with UV protection will be a key driver of global beauty growth in years to come, as changes to the weather and consumer knowledge push it into a very real daily need space, says the CEO of L’Oréal.
The concern over long COVID and its impact on skin health will drive consumer demand for safety, thereby pushing more cosmetic companies to develop products in accordance with the ISO natural origin index, according to a new review.
Getting your skin analysed from static selfies is set to become a thing of the past as beauty tech firms move to develop new technology to analyse skin and even hair with videos taken with your smartphone.
Consumers live in a multisensory world where perception and experiences are defined by the human senses, and the beauty industry must keep this front-of-mind during product design and development, says a leading experimental psychologist.
Beauty tech investments have largely focused on digital and e-commerce, but consumers are looking for technology in-store as well to improve the overall shopping experience, providing significant opportunity for brands and retailers, according to Mintel.
Shaved heads, no eyebrows and messy makeup are some of the latest visuals popping up in beauty as Generation Z emerge from the COVID-19 pandemic looking to flip the lid on dated, traditional narratives.
Getting the stamp of approval from TikTok can generate a lot of success for beauty brands, but one insider cautions companies not to fall into the trap of letting TikTok dictate their product development.
Personal care giant Colgate-Palmolive has reported a net sales rise for the first half (H1) of 2022, with business especially strong in Latin America despite ongoing headwinds worldwide.
The Long Read: Everything beauty needs to consider in the Metaverse
The lucrative potential of virtual beauty products, the complexities of crypto transactions and the sustainable and social challenges surrounding the metaverse must be front of mind as innovation in this fragmented space evolves, say industry experts.
International personal care giant Colgate-Palmolive will continue its focus on premium oral care innovation despite post-pandemic economic strain worldwide, its investor relations chief says.